2024 in Review: Building the Future of Inventory Automation for High-Growth Brands

We built Moselle to help fast-growing merchants turn their inventory management into a competitive advantage. Looking back on 2024, we're closer than ever to making this bold ambition a reality.

Over the last 12 months, we have been hard at work helping brands grow with effective demand planning. We introduced new reporting features, automated PO generation, and enhanced the accuracy of our forecasts — and the results are pouring in.

From raising seed-stage funding to fine-tuning our product, the past year was monumental for Moselle. Each milestone added fuel to our fire, channeling more energy toward our mission of helping customers streamline inventory operations for sustainable growth.

Here's what we accomplished in 2024 and how it will propel us into 2025.

Creating the Ultimate AI-Powered Platform for Inventory Automation 

The value of any inventory automation tool hinges on its ability to address a brand's unique operational needs. So this year, we honed our product into a powerful platform that achieves this exact goal.

We created Moselle to serve brands across industries and with varying levels of inventory complexity and expertise. To meet every customer where they're at, we remained nimble, embraced every bit of feedback, and iterated rapidly to enrich our product experience with:

• Greater platform flexibility for comprehensive data: We refined Moselle's capabilities to connect to any brand's tech stack, including sales channels, accounting systems, and WMSs. Now, our customers can organize all their data into actionable insights to accurately plan restocks.
• Intuitive UX for increased customer satisfaction: We simplified the platform's navigation so users can easily complete any task with just a few clicks — from adding more items to their catalog to comparing scenario plans.

With these upgrades, our users now have a dynamic, real-time stock view and tailored AI-powered recommendations for more informed business decisions. And looking at our wins this past year — our efforts are paying off.

Win #1: Raising $2.1M CAD in Seed Funding to Build the Future of Inventory Management

October marked a significant moment in our company's trajectory — securing $2.1 million CAD in seed-stage funding. Led by leading venture capital partners, including AQC Capital and MaRS Investment Accelerator Fund, this investment is a testament to the crucial role our platform will play for fast-growing SMBs.

In 2023, brands were projected to lose a total of $1.77 trillion to inventory distortion. The impact of these costs is further amplified by slower economic growth, urging brands to take immediate action to preserve their margins. And while managing inventory in an ERP might suit larger companies, smaller businesses need a nimble tool to level up their demand planning without breaking the bank.

This seed round allows us to fill this gap by scaling our team and introducing more automation across the platform. We will also refine our AI models for insightful recommendations based on sales dynamics, marketing initiatives, and product launches. The end goal? A powerful toolkit to turn time-consuming inventory operations into a key growth driver for any brand.

Reaching this benchmark wouldn't have been possible without our customers. Your feedback and support — especially in the early days of Moselle — laid the foundation for our success, making each feature more impactful for both our current and future client base.

Win #2: Helping High-Growth Brands Streamline Inventory Management with Accurate Stock Data and Automated Forecasting

Customer satisfaction has always been our North Star. That's why we spent 2024 building out powerful features, such as auto-generated POs and granular reports — so every brand can automate their demand planning and scale with accurate forecasting.

Today, we are thrilled to see the seeds of these efforts take root, helping consumer brands achieve impressive results:

• 0 stockouts: Thanks to our granular, AI-powered reporting, AeroPress attained the "dream state" for inventory management without relying on manual spreadsheets.
• $120k in annual savings: Fable now seamlessly manages upcoming orders across three distinct markets — the U.S., the U.K., and Canada — using our flexible inventory forecasts.
• 50% increase in free working capital: With our scenario plans, Sahajan always restocks the right items to meet their growing demand and increase cash on hand.

Win #3: Accelerating Business Growth by Expanding Our Team and Community

Behind every customer win is the collective effort of an exceptional team. This year, we increased headcount across the board, scaling our expertise to take our platform to the next level.

• An Huang joined as our new Product Designer. Having spent years designing intuitive supply chain solutions at Cloud Kitchens, An Huang will play a pivotal role in further enhancing our platform's user experience.
• Inna Zhogova, our latest Software Engineer with experience at DigitalOcean, will help us accelerate product development as we execute our 2025 roadmap.
• Ron Kunitzky brings his 20 years of expertise running SMB partnerships at Google, Indeed, and Wealthsimple. As our newest strategic GTM advisor, Ron will help us further scale our partnerships to pave the way for Moselle's next growth stage.

With these integral additions, our team can now support SMBs beyond inventory operations by connecting directly with the community. For example, in November, we co-hosted the annual Canadian Beauty and Wellness prom alongside CPG leaders like Top Knot Ventures Inc. and BraunHagey & Borden LLP to champion the achievements of the industry's fast-growing brands.

This event was a formative step in our long-term effort to build a community that celebrates every win on our customers' journeys. And as we head into 2025, this will be one of our top goals.

Kick-Off 2025 With Automated Inventory Planning from Moselle

When we founded Moselle, we imagined a world where inventory forecasting, planning, and purchasing ran "seemingly on autopilot." As we enter the new year, we are steadily advancing to bring this vision to life.

First on the agenda is enhancing our AI models to learn and adapt faster to each brand's unique inventory circumstances. This will further streamline demand planning by providing precise, near-instant forecasts and giving brands more time to re-invest in other objectives.

And as Moselle becomes more powerful, the platform experience will also improve. We plan to further streamline its navigation, allowing users to effortlessly execute every inventory operation.

These enhancements will strengthen our product foundation and lay the groundwork for the biggest milestone on our 2025 roadmap — shifting from seamless inventory planning to unparalleled inventory automation with your very own inventory planner in a box. This agent will manage your inventory for you and with high precision — automating a central business function to accelerate consumer brands' growth trajectory.

We are determined to make 2025 the most impactful year yet for Moselle and our loyal customers. And we can't wait to bring you along for the ride.

Follow our blog to be the first to know about Moselle's latest developments, or connect with our team to learn more about what we’re building in the new year.