Running Lean in a Complex Global Setup
Doré was international from day one, with a small team supporting a complex setup: three warehouses across different regions, multiple manufacturers, and retail partners like Amazon, Ulta, and Credo. Emily and Carri, Doré's operations manager, had to juggle forecasting, logistics, and growth — all without the resources of a larger team.
"We're a small brand, but our supply chain isn't simple," Emily explains. "We needed visibility by warehouse, channel, and region — and it just wasn't sustainable to do that manually."
Manual spreadsheets became a bottleneck. Retail orders were unpredictable. One miscalculation could leave them over- or understocked, straining cash flow and risking growth. With Carri spread thin across product development, supply chain management, and logistics (on top of planning responsibilities), Doré needed help.
That support came through a personal referral. One of Moselle's investors introduced Emily to the team, and after a quick platform demo, it was clear Moselle could meet their operational needs.
"Moselle has given us a very easy, approachable way of utilizing AI in the business," she explains, "without having a data analyst on staff."
But what resonated with Emily even more than the platform's features was her conversation with Moselle's founder, Lakhveer Singh Jajj. His story of building the platform based on challenges he faced while managing his own family's business felt both personal and familiar. She knew this was a partner who genuinely understood what Doré was up against.
3 Ways Doré Turned Planning Chaos Into Operational Clarity
With a trusted relationship already in place, Emily stepped into the partnership confident that Moselle understood Doré’s operational realities. That foundation made it easier to implement changes — and it showed in how seamlessly Moselle met each of Doré's planning needs.
1. Real-Time Forecasting Across Multiple Locations
Doré needed granular, up-to-date visibility into the inventory across their three warehouse locations, but forecasting presented a unique challenge for the growing brand. "We're still finding our footing in terms of what sales patterns look like," Emily explains. "We often see large orders coming through from retailers that we hadn't anticipated."
With longer product development cycles, the team also needed to forecast far ahead to avoid stockouts. Moselle delivered, integrating with Doré's data sources to provide SKU-level forecasting that adapts as new sales come. In a matter of minutes, the company had replaced their manual forecasting burden with an automated solution that reflects actual demand patterns.
Instead of spending hours updating files by hand, the team immediately responds to sales trends. So when retailers place unexpected orders or external factors like tariffs require quick strategic decisions, the team can assess inventory positions and make informed choices in real time rather than scrambling with outdated spreadsheets.
2. Flexible Inventory Planning for Growing Partnerships
With a dynamic retail mix and ongoing sampling initiatives like GWP swaps with Merit Beauty and Corpus, Doré needed a planning tool that could support smarter inventory allocation as they scaled.
Moselle has given them the agility to manage changes in real time — like quantifying how long surplus inventory will last in the event a partner over-orders — and planning accordingly. This has helped the team avoid costly overstocks and improved cash flow by aligning buys to actual demand, reducing excess inventory across key SKUs.
3. Instant, Investor-Ready Reporting
Before Moselle, pulling a report for an investor or internal review could take days of manual updating, even with their pre-built spreadsheets. "Anytime I needed a report, we'd have to spend a good amount of time getting them up to date," Emily recalls. "It was on us to make sure that everything was fully accurate for that specific point in time."
Now, Doré uses modular, automated reporting to monitor inventory and sales in one place — and what once took 2-3 days can now be delivered same-day. This gives back substantial time each week, cutting manual reporting time by 70% and allowing the team to stay agile while scaling smarter.
These reports proved especially valuable during fundraising conversations, where Emily could walk into investor meetings with real-time data instead of outdated spreadsheets.
"To be able to see how sales impact inventory in real time, without tons of manual updates, is incredibly helpful. Moselle lets us move quickly and make better decisions."
Positioned for Growth With an All-in-One Inventory Operations Assistant
With Moselle, Doré has transformed inventory planning from a manual bottleneck into a competitive advantage. The team has improved forecast accuracy, reduced inventory risk, and freed up cash flow to reinvest in growth — all while maintaining their nimble structure.
"We're really focused on keeping the team pretty lean while we work toward trying to build for profitability," she says, "so I think utilizing tools like this allows us to keep the manpower focused on a multitude of things… helps us scale more efficiently."
These operational wins — from faster reporting to smarter forecasting — are already fueling Doré's expansion plans. They've gained the agility to navigate industry challenges like tariff impacts while building investor confidence with data-driven insights.
Most importantly, they've achieved it all without adding headcount — the exact kind of smart scaling that positions them for long-term success.
"Cash is king in an early business like this. Moselle helps us plan and utilize our dollars smarter, so we're not overspending on inventory we don't necessarily need."
See how smarter planning can power sustainable growth. Get started with Moselle.